When looking at football you see there are nearly 160 separate markets. It is clear that the strength of this bookie is the number of leagues and events that are covered. This story originally appeared in Los Angeles Times.The Most Popular Sports Markets at RedZoneSports Sign up for our Wide Shot newsletter to get the latest entertainment business news, analysis and insights. The NFL's Sunday Ticket package, which gives subscribers access to every out-of-market contest, moves to YouTube TV this year after previously being offered exclusively to DirecTV customers. Starting this year, Prime Video will have exclusive rights to a new annual Black Friday game shown the day after Thanksgiving. The NFL is in the second year of its deal with Amazon to show 'Thursday Night Football' on Prime Video. But the league continues to explore ways to provide more offerings on digital platforms as they become the preferred viewing outlets among younger consumers who are not buying pay-TV subscriptions. The NFL remains committed to showing the bulk of its games on traditional TV networks in a new deal that runs for 11 years. The league is betting the addition of RedZone and NFL Network will make the product more attractive to subscribers.

The NFL has not divulged the number of NFL+ subscriptions sold during the first year of the service. Read more: Can Al Michaels make streaming the NFL on Amazon Prime Video a Thursday night ritual? announced it will raise prices by more than 20% on its streaming services Hulu and Disney+. Media companies are increasingly turning to price hikes for the streaming platforms in an effort to make them profitable. Two years ago, the NFL local games and national telecasts were streamed at no cost to consumers on Yahoo Sports and the NFL mobile app.

NFL+ Premium includes the features of NFL+ along with commercial-free game replays and Coaches Film. The price for a full season will go up from $79.99 to $99.99. RedZone will be added to NFL+ Premium, which is increasing from $9.99 a month to $14.99, a 50% surge. A full season will cost $49, up from $39 a year ago. The price will now be $6.99, as NFL Network joins the service that includes streaming of local market games and nationally televised prime time contests. The NFL introduced NFL+ last year for $4.99 a month. The new features come with a significant price hikes, which take effect for the upcoming season.

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